Press and media enquiries Please contact Laura Sharrock-Long or Tony Attwood at Hamilton House Public Relations. Call 01536 399 000. Outside office hours please call 07714 76 2250 - please note this number is not answered during normal office hours. |
"Education Marketing: the theory and practice of selling to teachers" |
Methods of Selling to Schools |
Telephone selling to schools
Telephone selling to schools is hard work and expensive. The problem is that much of the time teachers and managers are busy teaching. And even when they are not, they are in an environment in which they are not thinking about commercial issues - they are thinking about children, teaching, learning, discipline, behaviour, parents.
For these reasons selling to parents has focussed on direct mail. Some have persisted with trying to sell on the phone, but when you consider the total costs of the time involved - not least the number of calls made to try to reach the teacher you want - it is usually difficult to justify the cost.
That leaves telephone work in two other areas.
Firstly, receiving calls for those teachers who want to place orders by phone. The number is not as great as in B2B sales, because teachers are not sitting by phones for the most part - but it can be a worthwhile exercise for some products and services.
Secondly, making calls for research purposes, where you are able to ask the school administrator who answers the phone the questions you have in mind (such as the name of the person who...)
Both these services are available from Hamilton House - if you would like to know more please do give a call on 01536 399 000.
|
Company Telephone FAX Postal address Electronic mail Chairman Managing director Operations Director Opening Hours Company registration VAT Reg: |