Researching attitudes

Knowing what customers and non-customers think is of great value.  You can do this through:

• Focus groups
• Questionnaires
• Telephone research
• Email research

Email research is by far the most cost-effective approach - where a suitable email list is available.  If you want to know what music teachers in general think of your brand you might well find it impossible to use email research because no one has a viable email mailing list of music teachers.

But lists are growing all the time and it is always worth looking around.  In particular you might care to consider the Education Management News lists - lists of senior managers in primary and secondary schools.  These lists have proved incredibly responsive when asking the subscribers to give information on specific topics.  

Education Management News is an opt in news group - and because it is both opt in and a news service, it tends to generate a huge level of enthusiasm and loyalty from the subscribers.   Response rates to questions can be as high as 30%.

Costs are also low - usually around 10p per person reached - which is far less than is charged through any other research method - as well as being highly responsive.

If you would like to know more please call 01536 399 000.