PR in selling to schools

Articles and press releases concerning the detail of the company's work. For example a building company might well talk about the nature and structure of its buildings.
Articles and press releases focussing on a school that is using the products or services of the company. So the focus of the piece is on the school (which will undoubtedly please the school) and it emphasises to other schools that they too should be part of this new development - which is good news for the company. Thus a school using a particular piece of software with its students might well talk about the positive results from this use.
Articles and press releases that come out of research undertaken and which reveals the company in a good light. For example, the School of Educational Administration commissioned research into what would make the life of school administrators easier. This research was interpreted as showing that most schools could in fact raise the morale of their administrators, and become more efficient, very easily. No cost was involved. The story then mentioned that the SEA ran a training course for school administrators, which helped make all this happen.

PR works best when presented in combination with direct mail - and it is often possible to utilise the same approach as devised for a press release in a mailshot. Not only does this save on creative costs it can also double the impact of the message when potential customers receive the mailshot and read a similar story in an appropriate magazine.

Hamilton House Public Relations handles all this type of work, along with many other of the activities shown on this site. For more about the PR side of Hamilton House please click here

Methods of Selling to Schools