Hamilton House - Education Marketing

Education Marketing

The factors that determine your success when marketing into education

FREE listing on www.UKEducation
News.co.uk when you undertake a mailing or emailing to schools with Hamilton House.

Click here for more information.

Press and media enquiries

Please contact Laura Sharrock-Long or Tony Attwood at Hamilton House Public Relations. Call 01536 399 000.

Outside office hours please call 07714 76 2250 - please note this number is not answered during normal office hours.

"Education Marketing: the theory and practice of selling to teachers"

by Tony Attwood is available to buy from Hamilton House.
For more details please go to our
on-line shop

Hamilton House launches list of the 1000 secondary schools that don’t open email adverts.

Hamilton House has analysed the way all 5000 secondary schools handle email adverts that arrive at schools, and have found that about 20% of schools rarely or never pass on emails arriving at the school.

The list is available as a shared mailing, as a mailing list for you to do your own mailing or as a solo mailing.

Or alternatively please call 01536 399 000.

LATEST NEWS… Selling to schools

New report July 2010: The three vital elements within all marketing to teachers
Free inclusion on www.UKEducationNews.co.uk with every full solo, shared and email mailing. Please see the site, and then call 01536 399 000 for details.
How to sell to schools - July to December 2010. New edition of our comprehensive review of selling to schools in 2010 - free of charge.
Free fortnightly digest of news on selling to schools
Free daily news service on education marketing
Email teachers – many more personal lists now available.
Buy educational, business and consumer mailing lists on-line. Instant delivery, lower prices.


The Four Factors
Factor One: The product or service	This is the easiest issue to define - the rationalisation of what you are selling and how much you want to sell it for. It is at this level that we define which of the five methods of selling is best for your product and gather evidence on our competitors and our potential customers.
Factor Two: The market	Who are you selling to? Often this seems obvious, but sometimes an investigation can result in changes arising as the initial results of the first promotions come in. While you may have assumed that you should sell to the headteacher, or all primary schools, or university central purchasing departments, this might not be the best route.
Factor Three: The voice	Once you know who you are selling to you need to decide how you are going to address your audience. The way you "talk" to the audience - in terms of text, illustrations, design etc is affected by how you perceive your audience, and has been defined as the "marketing voice". When marketing into education goes wrong it is often because the issue of the marketing voice has been ignored.
Factor Four: The media	Having set up what you want to sell, who you want to sell it to, and how you wish to address the audience your final decision relates to the media you are going to use in order to take your message to your selected market.

"Education Marketing: the theory and practice of selling to teachers" by Tony Attwood is available to buy from Hamilton House. For more details please go to our on-line shop

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