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| How to sell into your market |
Each of the different groups listed below - schools, parents, and FE/HE -have their own different requirements. Although you can occasionally sell to FE in the same way that you sell to secondary schools, it is normally the case that you will need to adopt different tactics when selling into universities. The final section, "Creative", looks at the key issues when advertising into the education market - rules which apply no matter which section of the market you wish to reach. |
| "Education Marketing: the theory and practice of selling to teachers" by Tony Attwood is available to buy from Hamilton House. For more details please go to our on-line shop |
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