Irrespective of the medium used, virtually all methods of advertising into the education market include an element of copywriting and design.   Many companies undertake all or part of this themselves, but there is no doubt that an experienced copywriting and design team can work wonders for response rates.  Even if you don't want to use a copywriter and designer, it is certainly worth sending a copy of your own advertisements to the Hamilton House creative team.  We will phone you back and give you our thoughts on how the advertising could be developed to get a higher sales rate.   There is no charge for this service.

The copywriting and design elements of advertising are to be found in websites, direct mail, public relations, magazine advertising, news services etc.   

There are examples of the work of the Hamilton House creative team on www.solo.ac where you will be able to see not just the examples but analysis of how we came to write and design as we did.   There are direct links from the home page on the Solo site.  You may also wish to look at the issue of the "Marketing Voice" - one of the points discussed on this site.

If you are unsure of whether it is worth using a copywriting or design service you might like to take a look at our website which covers all the rules of writing and designing direct mail - from the over-arching three fundamental laws of all direct mail (which take but a few seconds to read) through to a complete theory of direct mail (which will allow you to predict what will work and which won't), and finally to a total analysis of the 57 different factors that affect response rates in direct mail.   The information is all at www.theory.bz

Alternatively you can forward a copy of your current advertisement to Hamilton House and Tony Attwood or one of his team will call you back and discuss the piece with you.  No fee, no obligation - we'll even pay for the phone call.

If you would like to talk to Hamilton House about undertaking any creative work for you please call us on 01536 399 000