Press and media enquiries Please contact Laura Sharrock-Long or Tony Attwood at Hamilton House Public Relations. Call 01536 399 000. Outside office hours please call 07714 76 2250 - please note this number is not answered during normal office hours. |
"Education Marketing: the theory and practice of selling to teachers" |
"Payment by Results" in terms of marketing can seem very interesting - and it is something that we run with a number of customers.
In one sense it looks ideal - you get the benefit of our marketing facilities and knowledge free of charge and just pay a commission on each sale. But, it does raise a few issues, which are worth considering.
First, and most importantly, the service can only work where we can be assured that orders that arise as a result of our marketing are clearly recorded, since we require payment for orders that our work brings in. This also means that the system works best where teachers see the advert and place the order, rather than spend time in discussion and negotiation with you before placing the order.
So the service works particularly well if we are your only source of advertising to schools.
Second, it is important to recognise that the schedule for advertising under "Payment by results" rests entirely with us. Whereas if you are buying advertising on our direct mail or postal mail services you choose the date, and if you are on the Velocity service (www.velocity.ac) you get the prime choice of dates, but with Payment By Results, we choose the dates. That doesn't mean that you won't get adverts out, but the issue of when they go out rests with us.
Third, we do require quite a decent discount - the sort of discount you might pay if you had your products advertised on Amazon or somewhere like that. If you are only making a modest profit on each sale it might be better to stick with buying individual promotions or with using the Velocity programme.
With all the advertising we do on payment by results, you write the adverts although we'll give advice if asked.
The number of Payment by Results clients that we can take on at any one time is limited, but we do have a couple of spaces available for 2012, so if you would like to consider the service please do get in touch. We need to know...
a) The product/s or service/s you are selling and the price
b) Your web site details
c) Any other advertising you will be doing in 2012
d) How you have advertised in the past (a copy of past adverts would be particularly helpful)
Please send to my colleague Stephen Mister at Stephen@Hamilton-House.com
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