Some companies run PR campaigns as the only type of promotion they do.  Personally I think this is a mistake - PR is a great idea but it needs to be part of a promotional mix, alongside direct mail and other media.

Our aim is to take PR to a higher level.  We do this through:

• Creating news stories from your product and then combining your press releases with direct mail.  By doing this we are able to incorporate a trial mailing of a new mailshot every month, along with the release of your press material.
• Production of articles as well as press releases in order to give a broader range to your PR activity.
• Involving regional newspapers as well as educational magazines on a regular basis - they give excellent in-depth coverage and allow the development of partnership campaigns. 
• Provision of our own news service to teachers - Education Management News  - which naturally carries a lot of our press releases for our clients.
• Operation of the Schools Directory website and the School Procurement Website which are heavily promoted to schools and receive over 2000 hits a day from interested administrators, managers, parents and teachers.
• Continuous research projects and questionnaires using our database of over 3000 school managers who are willing to answer questions on all subjects for us.
• Free press cutting service for all our clients. 

We've produced a complete website on PR - if you would like to find out more about our views and ideas on public relations when selling into education, please visit www.voom.org.uk