Education Marketing Home Page

Education Marketing

The factors that determine your success when marketing into education

Press and Media Enquiries

Please contact Ginny Gibson, Sam McGreevy or Tony Attwood at Hamilton House Public Relations. Call 01536 399 000.

Outside office hours please call 07714 76 2250 - please note this number is not answered during normal office hours.

This site aims to give you every bit of information you might ever want in relation to selling into schools in the UK. If by any chance you can't find what you are looking for, or if you don't have time to hunt through everything on offer please either use our search facility to look for a specific phrase or call us on 01536 399 000 without any obligation. We're always happy to help.

Latest News and Offers

Direct marketing to children and teenagers - advice for marketers from the Committee of Advertising Practice.
New - analysis of direct mail received by schools in Autumn 2007 - looks at who it is addressed to and what is most effective. Buy the full report as a download - £5 plus VAT.
New report from HHM on how to make a profit from emailing schools. Free download.
The best times to mail schools plus school holiday dates 2008. Free download here.

Shared mailing to schools. To coincide with the 30th anniversary of shared mailings to schools and the extra £1billion that schools have to spend we have cut the price of shared mailings for a limited period. (And we’ve reduced the carbon emission too.)

Buy school lists on-line – download school mailing lists directly into your computer.

Have a press release written for you absolutely free.
Today's news story on The Education Marketing Blog
Why it is crucial nowadays to have your own website when selling via direct mail/email, and how to get your own site, including webaddress, hosting and email facilities for £175. Click here.
How to generate higher response rates in all your marketing to schools – its all in the “Four Factors”. See below.


The Four Factors
Factor One: The product or service	This is the easiest issue to define - the rationalisation of what you are selling and how much you want to sell it for. It is at this level that we define which of the five methods of selling is best for your product and gather evidence on our competitors and our potential customers.
Factor Two: The market	Who are you selling to? Often this seems obvious, but sometimes an investigation can result in changes arising as the initial results of the first promotions come in. While you may have assumed that you should sell to the headteacher, or all primary schools, or university central purchasing departments, this might not be the best route.
Factor Three: The voice	Once you know who you are selling to you need to decide how you are going to address your audience. The way you "talk" to the audience - in terms of text, illustrations, design etc is affected by how you perceive your audience, and has been defined as the "marketing voice". When marketing into education goes wrong it is often because the issue of the marketing voice has been ignored.
Factor Four: The media	Having set up what you want to sell, who you want to sell it to, and how you wish to address the audience your final decision relates to the media you are going to use in order to take your message to your selected market.

"Education Marketing: the theory and practice of selling to teachers" by Tony Attwood is available to buy from Hamilton House. For more details please go to our on-line shop

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